Having recently toured with Suki Waterhouse and gained acclaim from areas such as CLASH, The Line Of Best Fit, Ones To Watch and Wonderland, Abby Sage has been developing a reputation for crafting gorgeously personal indie pop, landing somewhere between the styles of Clairo and Florence Welch. Produced by MyRiot ( Halsey, AURORA), the body of work is a standout offering from an artist creating beautifully atmospheric music. Speaking on the project, she states:
‘The Florist’ I leaned heavily into a ‘fly on the wall’ mentality. I was spending a lot of time alone but surrounded by many people in transit. I wrote the project with others in mind; others and their experiences and stories, particularly struggles people face through the various stages of life. For example, ‘Pool Party’ really zeroes in on moments of youth feeling unprepared, overwhelmed, and a bit out of sorts. To contrast this, I included a conversation I had with my Nanna (the interlude “Irene”) where she speaks on the troubles she faces and her overarching feeling of falling behind, regarding technology in particular. I think we really glorify youth and there are a lot of pieces of work out there that focus on ‘firsts,’ such as first love, first heartbreak etc. My Nanna really inspired the project because I wanted to get both sides of the timeline. The beginning and the end, that’s what I wanted to capture with The Florist.”
