Have you ever wondered why all the trendiest designers release their newest styles the season before you can actually wear them? We’re talking comfort here. For example, in the hottest late summer days, you will see puffer coats being marketed. These are truly among the trendiest coats but who would even think about ordering them in temperatures when most Canadians are still at their local pools or on lakeside beaches? If you are a savvy shopper, you would, and here are three reasons why.
Availability Not an Issue
One of the main reasons why you would want to find next season’s fashions during the height of the previous season is because of availability. Once the latest fashion trends become known, shoppers are frenzied trying to order them before they are sold out in the size and color they are looking for. Right now, you can find the latest trends in Y2K clothing, but it may not be that way for long.
Y2K clothes are the skimpiest they’ve been since those early Mariah Carey days when the only thing left to the imagination was the imagination itself. You might not want to wear them in December or January, but come March, you may be the envy of your friends if you think to get in on the selection of Y2K style at ssense.com sooner rather than later.
The First to Wear Trending Styles in Your Crowd
Speaking of being the envy of your friends, this may be one of the main reasons why designers list next season’s fashions as early as they do! Knowing that there will be a virtual stampede for the checkout line, they tend to stock up early so that they can gauge how much to produce in the interim between this season and next. It not only enables you to be the trendsetter in your crowd, but it helps manufacturers make the best data-driven guestimate as to how many to produce and get out there to distributors.
Time to Read the Reviews
Then there is the fact that you will almost always want to read the reviews. If you wait until the last minute to choose your Y2K outfits based on customer reviews, they may already be sold out. That’s just how it goes in the world of fashion. This is one time that being better late than not at all simply doesn’t apply. If you are late, you lose, plain and simple. You know that sexy Y2K dress you can imagine Mariah wearing in her latest official video of the day around the turn of the century? Unless you read the early reviews, you might never get to see what it looks like on you. Chances are it will be sold out.
So, why is it never too early to shop for next season’s fashions? It’s because if you wait you may never get the chance to see how that looks on you but you might be envious of your friend who got there first. Remember, the top performers in the industry make speed to market a priority and this is why. Wouldn’t you rather be first in line? There’s no need to answer that because we already know what you will say.
