In the midst of lost cultures and faster dissolving identity, discover artist, designer and illustrator Charles Jeffrey. The 26 year old 2015 graduate from Central Saint Martins is all about the old definition of glamour, keeping it real, honest and taking fashion to the club. Isn’t that where it all started anyway?
Back in the day with icons like Calvin Klein, Kate Moss and Ralph Lauren, Studio 54 was that one place in the world where you could see fashion dripping off from its people’s dancing bodies. And it was decided. Style, the club night and revolution. Long after the New York club mellowed down, scenes all over the globe had something to say. Sometimes with their style, sometimes with their culture. So, what got lost? Clubs today under capitalism, turned a cold shoulder to creating a powerful image and ‘being’ the cult. And in London, somewhere around 2015, Charles Jeffrey, a Scottish born icon with a vision started his brand and club nights, both called ‘Loverboy’.
With collaborators, artists, drag queens and literally anyone who’d be up for bringing their crazy out to the club, Loverboy rose up. At the moment, the designer not only made waves at London Fashion Week, but recently went over to New York and discovered the new cool kids from the art scene.
Winning accolades from across the globe, Loverboy also happened to be awarded the graduate of the year at Uni making it clear that having a voice is all it takes, along with tons of hard work that Jeffrey articulately manages to camouflage with his cool demeanor.
The part that makes Loverboy unqiue is that while it sticks to the philosophy of ‘be who you want’, it has something to say. Their latest collection, featured vivid colours, massive gender fluid outfits and painted faces. All reminiscent of the once iconic, London DIY style. Boys and girls turn up at Loverboy, as themselves depending on the day. That ranges anywhere from a character right out of Trainspotting or RuPaul’s fishy queens.
Bringing fashion x ‘the club’, Loverboy. A space where you could be, simply be; and if you don’t know where to hit it up. Take a look at Jeffrey’s clothes, and you’re in the loverboy club already.
Club nights which exude glamour, without sticking to a definition, because what is glamour without style? And style without some personality?
Featured Image Courtesy The Sunday Times
