Nigerian afrobeats sensation Tekno, renowned for his 2023 album “The More The Better,” is gearing up for a new chapter in his musical journey. As he prepares to kick off his North American tour next month, Tekno introduces his latest single, ‘WAYO,’ marking the beginning of an exciting collaboration with emPawa Africa, the innovative label founded by Mr Eazi.
‘WAYO,’ produced by Tekno and GRAMMY Award-nominated hitmaker ShugaVybz, signifies Tekno’s entry into a groundbreaking partnership with emPawa Africa, where he’ll not only release music but also become an investor and partner in the label.
The track, defined by infectious rhythms and Tekno’s captivating vocals, revolves around themes of love and reassurance, as Tekno pledges his unwavering devotion to his partner. Accompanied by a visually stunning music video directed by acclaimed filmmaker Dammy Twitch, ‘WAYO’ immerses viewers in the vibrant streets of Lagos, capturing the essence of the city’s spirit and dating culture.
Tekno’s collaboration with emPawa Africa marks a significant milestone in his career, aligning with the label’s mission to empower African artists. Through this strategic alliance, Tekno aims to catalyze growth within the African music ecosystem while maintaining artistic freedom and financial independence.
Reflecting on the partnership, Tekno expresses optimism about its potential to revolutionize the African music industry, while Mr Eazi emphasizes the deal’s significance in offering artists equity participation and creative autonomy.
Tekno’s influence extends far beyond his vocal talents, with over 2.5 billion global streams and critical acclaim from industry giants like Billboard and Rolling Stone. His production skills have contributed to the success of hits such as Davido’s ‘If’ and Swae Lee and Drake’s ‘Won’t Be Late,’ both achieving RIAA Gold certification. Collaborations with artists like Beyoncé and Ciara further solidify Tekno’s position as a trailblazer in the global music scene.
As Tekno embarks on this new venture with emPawa Africa, the music industry eagerly anticipates the impact of his innovative approach and unparalleled talent on the afrobeats genre and beyond.
